Links

Depop Wear the Movement- The exhibition launch and clothing launch

In 2018 ,the fashion marketplace Depop commissioned Lucy to exhibit her work in an exciting project called Wear the Movement (WTM).

The project was multifaceted and consisted of: an exhibition, a clothing range and a short film.

The exhibition took place at Corsica Studios, London. For one night , the interior surfaces of Corsica studios were plastered in smiley faces and decorative 90's rave inspired flyers. Original rave clothing was showcased alongside some of Lucy's original rave photography. DJ for the evening was Denis Sulta.


Afterwards, all the vintage clothes were available to buy on the Depop website. When customers bought the vintage items, they were also sent one of Lucy's rave images featuring the same/similar piece.


The budget that Depop spent on the Wear the Movement project, was the biggest they have spent in the history of any of their projects.

WTM was designed to tap into any one of Britain’s fashion defining subcultures from Northern Soul to 90s garage. It launched in Oct 2018 with a celebration of rave culture brought to life in collaboration with NTS Radio and The Youth Club. https://www.depop.com/products/wearthemovement-raver-coventry-lucy-mccarthy-1990s-3/

Depop Wear the Movement- The film

Lucy was commissioned to contribute and talk in a YouTube film to complement the launch of Depop: Wear the Movement. The film was about uncovering the legacy of 90’s rave culture. Fellow speakers on the film include: Mark Archer from Altern 8, DJ Slipmatt from SL2, Richard Raindance rave promoter and Pez the flyer artist. The short film was a success and has since gone viral with over 40,000 views. https://www.youtube.com/watch?v=ocGk7hmGsmM

Sub Culture Archives

In 2017, Lucy was asked to showcase her imagery in Carnaby Street, London for nine months in an exhibition called The Sub Culture Archives. The Subculture Archives was a pop-up retail concept bringing Britain's evocative subculture and counterculture history into the hearts and hands of London's discerning shoppers and tourists. The store showcased a curated collection of iconic subculture and counterculture limited edition fine art prints, posters, books, gifts and clothing from a specially selected collective of independent artists, makers and photographers all housed within Carnaby Street, the birthplace of 1960s Swinging London and home to London's vast music scene from the Mods to the Ravers. http://www.youthclubarchive.com/exhibition-the-subculture-archives-carnaby-street/

Lost in Music Exhibition

In late 2015, 6 of Lucy’s images were selected over 55,000 submissions to be part of one of the largest exhibitions about the history of dance music. The exhibition was called Lost in Music. https://www.timeout.com/london/nightlife/lost-in-music

Lost in music film

How the Lost in Music exhibition was curated made by Full Bleed https://www.youtube.com/watch?v=d6I6k6Li-Sg